Playstation Store Gets a Revamp

Sony Computer Entertainment America (SCEA) today introduced a new, more dynamic look and
faster, more fluid navigation to PLAYSTATION(R)Store for PLAYSTATION(R)3
(PS3(TM)). As part of the revamp, PLAYSTATION Store, previously a Web-based
storefront, now lives natively as an application on the PS3 system,
dramatically improving navigation speed. PS3 users can now more quickly and
seamlessly shop, purchase and download PLAYSTATION(R)Network games, demos,
game videos, Blu-ray Disc(TM) (BD) movie trailers and other game-related
content for PS3 system.

The revamped PLAYSTATION Store is available to users after they update
their PS3 with the latest system software (Ver. 2.30), released today. It
features twice as many primary shopping categories, making browsing through
content quick and simple. These categories include "New Releases",
"Downloadable Games", "View All By Title", "Add-Ons", "Demos", "Videos",
"Themes & Wallpapers", and "Featured Items". Other improvements include a
new "Preview" feature that enables customers to stream trailers and view
screenshots of PLAYSTATION(R)Network games before they buy, and the
addition of a "shopping bag" icon next to purchased items to assist
customers in tracking their purchases.

"From day one, we have stayed committed to growing and enhancing
PLAYSTATION Store, and today we are pleased to deliver what our customers
have been asking for -- a more streamlined storefront that makes it easier
and faster to find what they want," said Susan Panico, senior director,
PLAYSTATION Network, SCEA. "From the highly anticipated Gran Turismo(TM) 5
Prologue to great indie titles like PixelJunk(TM) Monsters, we have the
most compelling downloadable content in the industry, and now we are
matching that with the best possible user experience."

Through PLAYSTATION Store, accessible via the XMB(TM) (XrossMediaBar),
PS3 owners can choose from nearly 900 pieces of content, including more
than 70 unique downloadable games for PS3 and classic PS one(R) titles, as
well as game demos and videos, BD movie trailers, game themes, wallpapers,
and more. In North America, there are more than 3.6 million registered
PLAYSTATION Network accounts, and more than 66 million pieces of content
have been downloaded from PLAYSTATION Store.*